Marketing is one of the most important part of business, and that’s not even up for debate.
The business with the best product can’t sell that million-dollar product if nobody even knows of its existence.
The local fitness trainer can’t train anybody if he doesn’t market his services out to the public.
Apple couldn’t sell their products if they don’t promote them.
You see where we’re going with this. Marketing is a key component in your business strategy, and with so many different forms of marketing it can be a little daunting to pick one.
Don’t worry, that’s why I’ve gone and picked out 3 marketing strategies that you should implement.
Marketing Strategy #1: Social Media Is Your Best Friend
Everybody’s on social media today.
Everybody.
And with everybody being on social media taking good chunks out of their daily time to invest in social media, it would be a great idea for you to get on there as well.
A vast majority of the world’s population uses social media, which means that a lot of your potential buyers are on social media.
Grow your following organically by marketing, be consistent with your posts, and engage with your audience. The power of a few thousand followers who choose to follow your brand due tot heir interest in you is not a power to be neglected.
Plus, everything is going online nowadays. You wouldn’t want to be the only one still hanging old to ways of the old, failing to integrate and join in with the rest of the internet-savvy brand owners, would you?
Strategy #2: Create Videos That Teach
Which one do you think would draw in more potential buyers and get them to want to dive further into your funnel?
A long wall of text…
Or a nice and sweet short clip that is vibrant, catches the eye, and gives them enough to leave them wanting more?
Of course, the video would win the masses over every time!
Videos that provide value do even better! A video of you teaching someone how to solve a simple problem in their day to day life is a surefire way to establish some good credit in their eyes and make them more prone to becoming an actual buyer is good marketing.
Marketing Strategy #3: Lead Magnets Lead The Way
Have you ever visited a website where they offered you a valuable freebie in exchange for something minor, like your email?
Congratulations, you witnessed the effectiveness of a lead magnet in person.
When done correctly, lead magnets can be the beginning of an abundance of sales. The better that you address the pain points and solve them in the lead, the better that the customers will flock to you.
It could be anything from a template to a checklist, a video or a cheat sheet. Anything that can get the fish on the hook long enough for you to reel it in and bag them!
Well, those are three marketing strategies that you should implement. Are there any other strategies that can benefit your peers? Let us know in the comments down below.
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