What’s the difference between branding and marketing? Let’s start with basic definitions: Branding is the process of creating your brand; your company’s identity. Marketing is your business taking action. It’s positioning, offering, gaining a reaction. The two, as you can tell, are interconnected.
What is Branding?
Lots of definitions for this here. Kind of like, “what is art?” Lots of lingo and posts that lead to a click on how to “Get Started Branding Today!”.
Here’s how I would put it to you, in simplest terms:
Your brand is your business’s identity. Branding is the running story of how that identity forms.
Let’s look at some pictures of brands and their mission statements. Think about what these images say about who they are. What kind of person do these describe? Would you date them? Would you even friend them?
What is Marketing?
Now onto marketing, the even more disputed of the two. Marketing is Click Here Now!
Did you try to click that?
Here’s my simple definition to you. If the brand is the person. Then marketing is the person’s words and actions.
Even though these are super prevalent concepts, there’s something slippery about them. If I had recorded every marketing job interview I’ve been on, you wouldn’t find much of a common denominator in how the employer defined marketing. So, don’t feel bad.
Here’s a video to help satisfy your brain strain. Seth Godin is a marketing master who talks about modern-day marketing.
Seth Godin is a pretty big name in marketing today. Here’s the essential marketing wisdom blog: Seth’s Blog
Why are Both Branding and Marketing Important
Why is this relevant? Why do you need to know the difference between branding and marketing if it’s all buying and selling?
Because taking action to develop each separately, allows them to play nice together. Knowing the distinction helps anchor your motives.
Here’s where they connect:
Your brand determines how you market. How you market determines how your brand will grow, change, or…ya know…die.
How Your Brand Determines How You Market
Maybe you’ve got an idea of what your brand is. What do you do with it?
Your brand will tell you, if you listen. There’s you, and there’s your brand. It’s your market identity, as we mentioned before. Let your market identity tell you who it wants to hang out with.
Different industries work better in different channels. Here’s what I mean by branding and marketing channels:
- Direct Mail
- Social Media
Which Social Media Platform is Right for Your Brand?
Lots of new platforms these days. Lots of special groups, and fish in the sea. What to do…
You’re likely already thinking in the right direction, if you’re looking at it like “where do I hang out?” Narrow it down.
If you wanted to make new friends, would you walk into a meet-up full of people who aren’t your age, gender, profession, or share any of your interests? Probably not.
As a business (a brand that markets something to someone), you want to find your best audience. Who wants you around? Who’s hungry for what you’re cooking when it comes to your branding and marketing?
Here’s a short list of social media platforms and what’s different about their common users:
- Facebook – Lead Demographic: Everyone!
- Culture: Friendship and Advertising
- Instagram – Lead Demographic: Teens, with a leaning towards females and black/hispanic.
- Culture: Engagement through photos/video and Branding
- Twitter – Lead Demographic: Young adult, also leans toward black/hispanic ethnicity.
- Culture: Short and catchy posts, News broadcasts and Topic by hashtags
- LinkedIn – Lead Demographic: Middle-aged and Truly wealthy.
- Culture: Professional Networking, Sales and B2B.
- Pinterest – Lead Demographic: Mostly women, young to mature Adult.
Culture: Highly visual with little communication, Visual search engine and Social bookmarking.