Marketing, Social Media

SOCIAL MEDIA PLATFORMS – Targeting Explained

Unless you’ve been living in a cave deep in the Congo with absolutely no ties to the modern world, you’d know that social media platforms are a staple in the culture at this point, and a vast majority participate in it.

Social media platforms targeting explained

All of the celebrities make sure to have pages on social media…

All of the politicians have accounts…

Even dogs have social media accounts!

And with there being different social media platforms, each with their own unique way of operating, for the business-minded marketer, it can be a bit tricky in figuring out how to market on each platform.

That’s why I’ve decided to look at some of the biggest names in the social media game and show just how to market on different social media platforms.

Social Media Platform #1: Facebook

There shouldn’t have been any surprise that Facebook would pop up on this list.

The most popular social media platform in this day and age, Facebook is a platform that does it all.

You can type status updates and posts…

You can add pictures and videos to make it more visual. 

And you can use these for your business strategy.

Keep people up to date on what’s going on with the brand via status updates, show off new products with good-quality photos and videos, and interact with your audience through commenting on posts as well as replying to theirs.

And as an added plus, Facebook comes with the ability to give a business page, which is a big boon for business owners. You could highlight important information that your customers need to see, like your contact information, the hours of operation, and a lot more.

Platform #2: Instagram

Instagram is standing shoulder to shoulder with Facebook when it comes to being one of the most popular social media apps.

When dealing with Instagram, you have to keep in mind one very important tidbit.

This is not the social media platform for writing, it’s the app for seeing.

Everybody has heard of Instagram in one way or another, and for good reason.

It’s focused solely on pictures and videos, visual and auditory content, so trying to type up a nice paragraph or two about your newest product would be a waste of time.

Instead, why not make a video about it? Why not go live with the Instagram Live feature and show it off right then and there?

Just be sure to have someone on the team who has an eye for basic photography at the very least. Wouldn’t want to be the business page on Instagram with photos that look like they were shot by a high schooler.

Platform #3: Twitter

You know exactly what that bluebird means when you see it.

Twitter is Instagram’s opposite sibling. While on Instagram, the focus is on making sure that the watcher’s attention is piqued and captured by the captivating photos and interesting videos, Twitter is where your fingers do the talking.

280 character limit on this social media platform, and next to no filter. 

The name of the game here is to make sure to be consistent with your tweeting, provide valuable content that people enjoy, and above all else…

Engage with others! The big accounts, the small accounts, engage with everyone!

All it takes is for one account to spread one of your tweets to another, then another until it snowballs into a viral tweet because a big account caught wind of it.

You going viral equals a lot of opportunities to get some conversions and make sales.

Well, that’s three social media platforms that you’ve learned how to market on.

Are there any more tips for these platforms? Maybe you want to point out other valuable tips for other social media platforms as well?

Let us know down in the comments below!

Check out this article about influencers.

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