In this article we’ll talk about how much money instagram influencers make. And whether or not they make real money.
We’re not just focusing on the mega influencers and celebrities. We’ll examine the average and the outliers.
Your normal Instagram influencer makes…
…wait, first let’s talk about what the benchmark is to be an influencer.
A micro influencer is someone who has between 5,000-10,000 followers. There is such a thing as a nano influencer as well, but for income purposes let’s start with micro.
They make, on average around $80 per post. Not bad!
As for the rest:
● 50,000 – 80,000 followers – $200 average
● 250,000 – 500,000 followers – $6-700 average
● >1,000,000 followers – whatever the influencer wants to charge
To learn more about Instagram influencers go here: what is an Instagram influencer?
If you’re not entirely familiar with the term influencer, go here: what is an influencer?
Instagram Influencer Calculator
Is there a way to calculate how much someone makes?
Yes! And it’s not actually based on followers. More followers typically mean more action. Fake followers mean…you can pay yourself in monopoly money.
Also watch out for trendy robots seeking out the most adored humans. That means things like bots and paid likes.
Here are the specific factors to look at
- Likes
- Comments
- Engagement
On the other hand, your rabid fans may have fallen asleep on you. This is an important distinction because it means that more followers do not necessarily mean more $$$.
Finding ways to garner Instagram (and other) engagement with quality content… now we’re talking.
To calculate what you should charge, here’s an almost simple formula:
Distribution Fee + Talent Fee = What You Should Charge
Distribution Fee – Studying these factions will give you an idea of what this fee should be.
- # of Followers
- Engagement = Average # of Followers / Average # of Likes and Comments
- Quality Content = Content that brands to want to us
- Your Brand Awareness = How much excitement does your name bring?
- Niche Demographic
Talent Fee – This is about all your costs
- Photography
- Venue for photo-shoots
- Props
- Fresh clothes
- Your hourly rate
Instagram Influencer Earnings Calculator
Don’t want to calculate it yourself, and go straight to earnings?
Got you covered here with a resource.
Who Pays Instagram Influencers?
Where is this money coming from? Do likes magically transform into numbers in your bank account by way of the popularity fairy?
Let’s spell it out. Fairy style…or not. Just normal style.
The first thing you should understand is that big brands love influencer marketing. It’s viewed by them as the surest thing in advertising. That means Sponsored Posts, in addition to sneaky shout-outs, sporting brand clothing, and, my favorite, shameless plugs.
Different brands have different ways of calculating an influencer’s worth. Which determines how much the influencer will make from that one brand.
Brands are the main financial backers of Instagram influencers however, different variations of crowdsourcing sites and platforms (think Patreon), are also stepping up.
Nano Influencers: $86
Micro Influencers: $155
Macro Influencers: $497
Want to learn more about how to get your social media ROI?
Go here: getting your social media ROI
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